Jess Rosen’s love of juicing started in 2010, after both grandmothers passed from cancer. That loss fueled her interest in health and nutrition, and in 2012 she started Little Sippers™ parent company, Raw Generation® (long before she even thought about having children).

Fast forward to early 2021, Jess’s son Wyatt was born, and she couldn’t help but be picky about the foods she fed him. However, once he learned the word “NO” his diet quickly went from fruit, beans, and many vegetables to chicken nuggets and pasta. The one thing that had comforted her was that she had given him green juices since he was old enough to eat solids and knew that if the juice tasted good, he’d drink it (and wouldn’t even know that he was drinking vegetables).

“It was easy to get vegetables into my babies... until they learned the word "NO". Once they became picky toddlers, the only way to get vegetables into them was to hide them in juices or smoothies.”

Little Sippers™ was born. The 7 flavors were crafted to be the colors of the rainbow, since children are naturally drawn to bright colors. Our in-house nutritionist, Lisa Testa, developed each of the 7 flavors to not only pack in as many different fruits and vegetables as possible, but to also taste great to picky eaters.